Creatures delay their destiny to rest before stirring the black waters. In the dark, long before the sun dares to poke up over the marshes and cut through ghostly Spanish moss draped from big cypress trees all is quiet. Enemies must sleep. Bodies are stacked in rows covered by wool olive colored blankets. Silence is ripped open by a blaring trumpet and a short tough guy with a voice big enough for four men yells, “Hit the deck.”
Young men with no hair bolt out of bunks ejecting their greenish blankets.
Their boots kick up dust and stomp down a path through the dark. At last, a pink sky shoots some light across the sign they march past. The sign reads, “Let’s be damned sure that no man’s ghost will ever say –‘If your training program had only done its job.”
It had been many years since the first Marines landed on Paris Island in 1861.
Rumors of intense tough training over all those decades became clear to the young recruits in that line.
The young man calling cadence and menacing the young troops would be destined to train millions of people worldwide how to become successful and fulfill each destiny.
That morning before the great war, the young man with the big voice was Earl Nightingale. Soon on another morning, Earl watched the sun begin to rise over the Pacific as he stood on the deck of the USS Arizona. Buzzing of the foreign fighter planes parted the clouds and bombs fell when America’s destiny changed on December 7, 1941.
The huge devastating explosion knocked Earl off the deck. A fellow sailor pulled him to safety. Earl was one of only a handful of young Marines to survive the explosions on the USS Arizona during the attack on Pearl Harbor.
Later, Earl stated that he felt he was saved for a special destiny. He recalled words from the Marine’s creed, “I swear this creed. My rifle and I are the defenders of my country. We are the masters of our enemy. We are the saviors of my life. So be it, until there is no enemy, but peace.”
His destiny expanded to help millions master their enemies with six words he discovered in a book that ignited his passion to record the first ever million selling spoken word recording, “The Strangest Secret.”
Today the company he co-founded, Nightingale Conant, has taken the best of Earl’s life work to release a new updated Earl Nightingale program, The Secret Advantage: CORE Fundamentals to Get Anything You Want.
Earl also hosted the most widely syndicated radio program for over thirty years. The story how that happened is amazing.
Owning an insurance company is a highly lucrative occupation. Big bucks can be made, but is selling insurance a true calling? It is for some who feel the need to help provide protection and financial planning. However, many people full of hope and sense of purpose are attracted to insurance sales as an occupation that is very useful to providing for family and security when the commissions roll in.
There is nothing wrong with rising to responsibility in any line of work in any occupation.
That does not stop the hunger.
As a young man, Earl Nightingale took that path. He had been poor. He had served as a Marine. And, he became a successful announcer in Chicago.
Fate stepped in once he started an insurance agency and was successful.
Earl decided to take an extended vacation and the sales manager asked Earl to record a message to motivate the sales people while he was away.
The idea made sense to Earl. He sat at his typewriter.
Blank pages have a way of staring back.
After another cup of coffee, he looked around his office and saw his inspiration. The book he discovered in the Long Beach Public Library and remembered the words, “We become what we think about.”
Words flew and filled the pages.
Later at the studio standing at the microphone, Earl began, “I want to tell you the most interesting story in the world. Why a person becomes the person he or she becomes.”
He gave the recording to the sales manager and in Earl’s absence, people for the first time heard, The Strangest Secret.
Word got around and before long other companies wanted the recording.
That action launched the personal development audio publishing industry. Since then, the record sold over a million copies making it the first spoken word record to go gold.
In the pursuit of an occupation, Earl Nightingale discovered his true calling.
Today the company he co-founded, Nightingale Conant, has taken the best of Earl’s life work to release a new updated Earl Nightingale program, The Secret Advantage: CORE Fundamentals to Get Anything You Want.
Light in the room came from a fireplace.
A marble mantle reflected small beams of amber rays over the face of two men. The room was lavish for the time with rich wool carpet and portraits hanging in shadows between dark windows draped with long flowing silk. The old and fragile man sat studying. Another man was young and anxious. “I was born Feb. 12, 1809, in Hardin County, Kentucky,” the old guy says, “My parents were both born in Virginia, of undistinguished families. Probably a lot like you and not too far from your family roots in those Virginia hills.”
The older man scratched his beard and looked over his spectacles at the young man sharing the warmth of the fireplace with him, “Of course when I came of age I did not know much. Still somehow, I could read, write, and cipher … but that was all. So, what would you like to ask?”
The young man swallowed and licked his lips before speaking, “Mr. Lincoln, I desire to build into my own character the keen sense of justice, the spirit of patience, the sense of humor, the human understanding, and the tolerance which were your distinguishing characteristics.”
This scene does not come from one of Bill O’Reilly’s Legends and Lies series. It was not found in a history book. The conversation with Abraham Lincoln never happened in real life. The exchange happened only in the imagination of Napoleon Hill as written in Think and Grow Rich in the chapter about the Master Mind Alliance. Before dismissing this as lunatic fringe talking to the dead, the Master Mind Alliance is just one of seventeen principles Napoleon Hill discovered and developed during his lifetime of studying successful people. Hill explains, “I wish to state most emphatically that I regard my cabinet meetings as being purely imaginary.”
The ‘cabinet’ he refers to consisted of nine people he admired for specific traits that each possessed to use as role models for developing his potential to succeed. He continued, “Members of my cabinet may be purely fictional, but they have led me into glorious paths of adventure, rekindled an appreciation for true greatness, encouraged creative endeavor, and emboldened the expression of honest thought.”
The Master Mind Alliance as described in my other articles is based on two or more like minds focused on the same goal or objective. In Hill’s words, “The Master Mind is the coordination of knowledge and effort, in a spirit of harmony, between two or more people for the attainment of a definite purpose.”
Hill took this principle to a much higher level to draw upon what may be called the sixth sense; the source of inspiration and ‘Ah Ha!’ moments that come to us.
Belief in guardian angels is not required to benefit substantially from this exercise. The idea of modeling mentors of your choice in your imagination feeds the subconscious, and can be enhanced by this fantasy of speaking with anyone you admire, living or dead.
Maybe your angels are more along the line of angel investors. If so, pick a few really successful ones and imagine you have the opportunity to pitch your brightest and best idea to them. What would you say? This visualization technique rehearses, practices, and trains your mind to act on ideas, and not just dream. If you were to land an appointment in Silicon Valley where riches flow to ideas, would you be prepared to act, speak, and become the person you need to be to walk away with a millionaire partner? Forbes Magazine has carried and continues to cover angel investors and the opportunities they represent to the growing list of entrepreneurs. David K. Williams contributes a number of articles to Forbes. He is the author of the acclaimed business book, The 7 Non-Negotiables for Winning. He is the Chief Executive Officer of Fishbowl and leads the team on his training website, www.7NNS.com. While researching angel investors and entrepreneurs who have mastered the coordination of ideas and action, an article David wrote caught my attention. The article starts with a quote, “While an entrepreneur creates a business, a Zentrepreneur creates a business and a life.”
What an interesting term; Zentrepreneur. David wrote about Ron Rubin, owner of The Republic of Tea to explain, “An entrepreneur pretends to know what’s next, a Zentrepreneur imagines what’s next. An entrepreneur creates a business; a Zentrepreneur creates a business and a life. A true Zentrepreneur believes in their right to live the life they imagine,” Rubin has said. “They adhere to the mantra that the positive force of a pliant attitude is the most powerful source of energy available, allowing to adapt to circumstance and attend to things that can be controlled — your thoughts, your emotions, the self-directness that gives you the endurance to act, excel and succeed.”
In future articles, we will share a great deal more about the Master Mind principle and the way this exercise creates energy and opens doors of opportunity.
David also writes, “Believe. There is no bigger word. None.”
The quote echoes Earl Nightingale’s statement, “We become what we think about.”
Those six words from Napoleon Hill’s Think and Grow Rich inspired Earl Nightingale. Earl created a Master Mind Alliance with Lloyd Conant and the audio publishing personal development industry was launched over 50 years ago. Nightingale Conant grew to become the world’s largest personal development audio and video publisher. Today, Lloyd’s son, Vic Conant, has taken the company to higher success and just released a new program based on the life work of Earl Nightingale in The Secret Advantage. The program is based on CORE fundamentals to get anything you want in the 21st century. Stories and messages that Earl recoded set the stage for you to discover your next ‘Ah Ha’ moment and develop a path to coordinate your knowledge and effort.
When a woman breaks up with a man all he can do is hope she’ll come running back to him someday.
Words like that inspire poets and song writers. Jerry Ragovoy wrote a lot of hit songs in the sixties. One day in 1963 those words of a jilted lover came to him. The song and the melody took shape. A year later twenty year old Mick Jagger pouted up to the microphone in a recording studio and belted out the words, “Time is on my side, yes it is.”
So, Jerry Ragovoy under the pseudonym of Norman Meade penned a song that has racked up royalties for over fifty years. The fact that Mick continues to rock into his seventies proves that age is a state of mind.
It is not fame and fortune that keeps us young. It is very simply what Earl Nightingale said over and over, “We become what we think about.”
Do our thoughts really bend time?
How many old looking people do you know? Old looking is the key, not how old in years. Many times people will start saying things like, “Getting old is a bitch.”
Actually, getting older is a blessing. Think of the alternative.
As those heavy in the gut and short on breath console themselves with self defeating statements about declining health being an expected part of life, they are right. Their own statements age them faster.
We all have a subconscious mind that believes anything we say. Tell it you’re feeling aches and pains of aging and it will give you aches and pains.
On the other hand, that powerful subconscious mind built you in the womb. The sculpting of cells and genes and DNA formed your arms, legs, brain, heart, and all of you. That same powerful unleashed subconscious mind is still sculpting each new cell that is generated by the millions every minute in your current body.
Order your subconscious minds with thoughts of healing and rebuilding.
Never, ever think or say your own death sentence, “I am getting old.”
You are getting better, healthier, smarter.
Earl Nightingale addressed this on one of his radio broadcasts titled, When Your Dreams Die. Here’s the way he opened the segment, “How would you like a recipe for staying young? From earliest times people have believed that their search for a fountain of youth would be rewarded. And they found that the secrets of both youth and happiness lie in the same place: within themselves.”
As in many of Earl’s writings he searched for and found perfect quotes to amplify his message that day when he quoted a philosopher who once wrote, “There is not much but to bury a man when the last of his dreams is dead.”
These thoughts explain why we all are as young as our dreams, why some people appear old at forty, and others become famous at ninety. It explains a lot about Mick Jagger dancing across a stage at seventy-three still singing, “Time is on my side, yes it is.”
In the broadcast, Earl listed a few points to consider as you seek to find the right things to tell your subconscious.
First, a list that ages us faster:
- The person who has no dream or goal to achieve is already old.
- Age comes when hope and planning for the future die.
- Every person’s life work must be much larger than an eight hour workday.
- People grow old in occupations with fixed limitations, uninteresting surroundings, and no call upon the imagination.
Next, the list that keeps us younger:
- Some stay young regardless of their work because they strive for a higher calling such as providing for family members.
- People who stay young are those that feel young regardless of their age.
- Youthful individuals try new things, learn new skills, and plan new careers whether they live long enough to reach it or not.
- Those of us who stay young never think much about old age or death.
- Staying alive and young requires people with a sense of humor.
- Happy youthful people among us do not hold grudges or hatred.
- People who stay young are quick to accept new ideas and have a healthy curiosity.
Earl goes on to say, “Above all they continue in pursuit of a dream, something to learn and earn, and a higher plateau upon which to stand.”
Finally, Earl gives this challenge, “What are you trying to bring into fulfillment? A person is as young as his dreams, and as old as his doubts.”
During the heat of the political season the newscasts on all channels are filed with pundits arguing over which candidate’s temperament is worst.
This article has nothing to do with candidates. It has everything to do with temperament and mentors.
There is so much nonsense today about safe zones. To dispel this dangerous myth, the following two examples make the point that honest, tough mentors that are ready, willing, and able to kick you in the ass may elevate you to become a winner. These are true stories from my life.
Case number one. My radio career turned into the third year as I reached 16. It was the first night on staff at WRVA radio in Richmond, VA. At 16 of course I knew everything. My mentor was the production director, Harold Phillips. This cigar smoking drill sergeant of a guy with gray hair addressed me, Mr. Nuckols. Imagine that; ‘Mr. Nuckols’ to a kid of 16. He said, “Mr. Nuckols, it’s time to find out what you know. Go in the production room and record this newscast.”
To me, a seasoned two year veteran that was no big deal until he listened to the tape. My newscast rolled less than thirty seconds when he stopped the machine, dropped his head, closed his eyes, and said, “It is beyond me to ever understand how anyone so bad could ever be hired by WRVA.”
Imagine the crushed ego of a 16 year old with no safe zone to run to. Then, Harold took me to his office and gave direction that would change my life, “Okay, Mr. Nuckols. You have a decision to make. If you get your feelings hurt and can not take constructive criticism, you may as well run home crying to Momma. If, instead, you can listen, rehearse, learn, and improve you may some day become something.”
That’s a speech never to be forgotten and the months that followed were brutal. Because of my southern accent, he made me record a full half hour tape saying, “running, jumping,”… and any dangling participle that came to mind to make me stop dropping the ‘g’. No more ‘runnin’ jumpin’ in my vocabulary. To use my resonating chambers in my sinuses he made me record a half hour of humming. He must have had a good laugh. But, I did it. Every exercise was taken with the same seriousness of an Olympic athlete practicing for hours. Think of a swimmer up at 4:00AM to repeat laps over and over to shave even the smallest fraction of a second from her speed. People who become successful are those that will do what others will not.
Thank you Harold… Mr. Phillips.
Case number two. Jump ahead to my thirties when W. Robert Lappin at WNJY in Palm Beach, FL entered my life. He retained my position as General Manager when he bought the radio station. The first thing he did was to have me call him Bob. Next, he had me frame and hang a poster with a W. Clement Stone quote, “Intentions are one thing, results are another.”
Bob was an extremely successful businessman that demanded excellence, and sales. He was never one to sugar coat facts. In one of our meetings he said, “I don’t get ulcers, I give them.”
Today there’s a desire to protect people in ‘safe zones’ where tough talk is not allowed. We miss something grand by that. While working for Bob, there was pressure; so much pressure it kept me awake late at night. There I was, starring into darkness when a quiet prayer came to mind, “Why are you doing this? Do you want me to do something else with my life? Should I not be a general manager?”
Another Bob of influence in my life was Robert Schuler, the Crystal Cathedral pastor on TV, who had spoken on the power of two way prayer. Pose a question and wait for a response. Within a nanosecond an answer came, “I am making it tough on you to make you a better general manager.”
From then on, every word spoken by my mentor Bob Lappin rang true. We hit our goals.
Then, being full of myself, a desire to be more became stronger as my goal became to own a radio station. Bob counseled me, and like Harold told me I had a decision to make. I considered it wise counsel when he asked me to decide to continue to give full attention to his station, or pursue my own dream. We eventually parted. I was the beneficiary and received far more than I could have given Bob. His leadership encouraged me to do better. Years later, Bob sold his radio stations and pursued a higher calling of his own. In addition to his business acumen, Bob was a master pianist and composer. After retiring from business, he returned to music, guest conducting orchestras for several years. He founded the Palm Beach Pops, where he became the dominant force — designing programs and performed 36 concerts annually at the Kravis Center, the Eissey Campus Theatre at Palm Beach State College in Palm Beach Gardens and the Florida Atlantic University Performing Arts Center in Boca Raton.
The point of having great mentors is a topic not foreign to Earl Nightingale. In one of his radio broadcasts, he quoted Dr. Abraham H. Maslow formerly of the Department of Psychology of Brandeis University, “The person who is criticized honestly may be hurt for the moment but ultimately is helped and cannot but become grateful. It is a great sign of respect to me, for instance, if someone feels I’m strong enough and capable enough.”
Maslow was best known for his revolutionary hierarchy of needs; a theory of psychological health predicated on fulfilling innate human needs in priority. He stressed the importance of focusing on the positive qualities in people. Earl quoted him on a number of occasions to illuminate specific points of interest on developing our full potential. On the topic of criticism, Earl wrote, “The secret test to which criticism should be put before it is spoken is to be sure it is born of love and courage; not out of anger, or spite, or to make the other person feel small.”
As for me, my two tough mentors must have spoken from love and encouragement as there was no benefit to do otherwise. I had no position or leverage that could in anyway be a threat to them. They taught tough, and I have loved and admired them for it. There have been other mentors along the way that will be the subject of various articles based on other topics. These two stand out as the first and last mentors during my radio career that inspired me. I remember Harold for testing me, “If you can listen, rehearse, learn, and improve you may some day become something.” And, I will never forget Bob for the sign he had me make, “Intentions are one thing, results are another.”
Now, it’s my turn to become a mentor and pay it forward to hopefully inspire you. The first lesson; surround yourself with those that will speak the truth, even when it hurts
An entire generation of mostly young men came back from the Pacific and Europe with a hope of a better life they kept alive by fighting enemies over there. Crowds waved flags along packed sidewalks and confetti filled the sky above the streets with each parade of soldiers back in the states. Women and men of World War II were cut from strong cloth. Strands of that cloth bound them together in the struggle to win, and now formed a new bond to build, grow, succeed, and create a world worth living. Hope everywhere was high, even the Chicago Cubs made it to the World Series. The local radio station played Frank Sinatra singing, “Put Your Dreams Away.”
Those lyrics, “Wishing on a star never got you far, and it’s time to make a new start”, filled the cab of the car until the driver clicked the radio off as the car pulled to a stop in front of KTAR Radio.
Behind the double pane glass window an engineer nodded to the guy. In the control room, the second hand notched its way around the large face of the Western Union clock hung over the other side of that double glass window.
The engineer puffed a Lucky Strike and a suited man walked in, “What’s network doing?”
Both guys laugh, “That guy really thinks he’s going to make it to the big time.”
That young man they nicknamed ‘Network’ was Earl Nightingale.
Earl adjusted his collar, stood tall before the microphone, cleared his throat, and looked over the copy finding just the right words to emphasize. He rehearsed. But more than the guys in the control room could see, Earl Nightingale visualized himself as he planned to be, not as he was. His training to focus, his study of Napoleon Hill, and his burning desire to rise to the top worked together to prove a powerful point. Six words that changed his life and the lives of millions he would never meet. There are just six words.
We become what we think about.
Those two guys in the control room and others at the local station warned Earl about the huge risks of trying to make it in the big time. Earl packed his car for Chicago. As the car pulled away, the engineer from the station struck a match, and sucked in smoke from another Lucky Strike and told his buddy, “He’ll be back.”
Earl Nightingale never looked back. It wasn’t long until his friends heard Earl Nightingale star on a national radio drama as Sky King.
Once in Chicago, a new world opened for Earl Nightingale. That’s a story for another day. Today the company he co-founded, Nightingale Conant, has taken the best of Earl’s life work to release a new updated Earl Nightingale program, The Secret Advantage: CORE Fundamentals to Get Anything You Want.
Her eyes are locked on the computer screen at the register. She looks up over the rim of her glasses to address the distraction you pose, “Can I help you?”
This interaction happens in every restaurant, department store, boutique, or anyplace where there is a need for a human. The question to offer help automatically triggers a strong “No” response, since people don’t want to be bothered by salespeople. Yet, the offer to help is asked millions of times everyday. Untold fortunes are dismissed.
Earl Nightingale began transforming lives with six words, “We become what we think about.”
Earl also shared another six words that is the absolute foundation for success, “Find a need, and fill it.”
These words drive sales and launch businesses and even entire industries.
Earl goes on to say, “The extent of your success will be determined by the need’s importance and your ability to fill it. The size of your success is controlled by the number of people it serves and the extent of the need it fills.”
Good salespeople know to resist the ease of asking any question that can be answered, “No.”
Great salespeople always dig for the driving need a customer has. Once known, the sales process becomes easy and nearly automatic.
The question, “What do you need?” is better than ‘what you want’ because wants may not be so easily satisfied whereas businesses do fulfill needs.
On a larger scale, the secret sauce to business success, fame, and fortune comes from the answer to that mantra, “Find a need and fill it.”
An exercise to do this requires two things:
- The need must be a real need and not contrived. It must ring true.
- A true need may not exist until the entrepreneur defines the need.
Today we all must have some form of computer. That need did not exist until Bill Gates dreamed of the day that every household will have at least one personal computer.
The true underlying need was the need for a tool to speed up executing repetitive boring activities.
In The Secret Advantage, Earl tells one of many stories about a friend who transformed his gasoline service station into a full service convenience store to fill the need for customers to buy items they needed as they waited for their cars to be services. The Earl Nightingale message forced me to ask, “Do people really need another Earl Nightingale program?”
Sure, listening to Earl is encouraging and entertaining, but is there is significant clear and real need to hear what he has to say? The real underlying need for another new Earl Nightingale program can be summed up with one word, “Future.”
What promise lies ahead? Each of us seeks a better future. The pull of the future makes us move. Our vision of the future creates the world we live in. Earl Nightingale’s life work is a resource that has inspired innovation and motivated millions to discover their own personal idea of the future they want.
Therefore, my answer is a resounding, “Yes.”
Yes, we need the wisdom and mentorship of Earl Nightingale today more than ever to release a powerful future.
More people today are looking for work instead of pursuing a meaningful purpose as they feel forced to settle for less.
Tough times define people in two ways. There are those who simply give up and settle for whatever wages they can get. The other group sees tough times as a time to take advantage of ideas based on the fundamental fact that all success began as one idea that answered a problem.
Nightingale-Conant and personal development expert Joe Nuckols have released a new comprehensive collection of Earl Nightingale’s most relevant messages for success in the 21st century to address the issue.
Earl Nightingale had one great idea that was the seed of thousands of life changing ideas. Inspiration hit him as a young boy in a tent city in Los Angeles. Everything around him pointed to a life where he would be forced to settle for less. He chose a different path. He found the secret to riches in a book. Inspired with just six words, he grew up to revolutionize the personal development industry with his recording of, The Strangest Secret. The message he taped became the world’s first spoken word recording to sell over a million copies. In the 1960s there were no self-help sections in books stores, and no Oprah on TV. Earl stood out with a national following on over a thousand radio stations. Chicago businessman, Lloyd Conant, shaped the success of the messages from Earl into a new business model. Nightingale Conant grew to publish hundreds of best selling authors and create more millionaires than all personal development experts combined over the company’s fifty-plus years as the world leader in personal development.
Vic Conant took over the company as President and Chairman and led the publishing giant into new media formats to change with the times, but remain true to the concepts that change lives, “I have always believed that thoughts and ideas are our most powerful possessions. An idea can change the way we look at the world and the way we think. Ideas improve every area of our life – career, relationships, personal wealth, and self-confidence. Today, there is no reason for anyone to feel pressure to settle for less.”
Today, Vic has taken on the challenge to find the most relevant messages for today’s growing population that can take advantage of the life work of Earl Nightingale. There are thousands of recordings from his best sellers and radio broadcasts. Over the past year, Earl’s extensive library has been researched and edited into a new release called, The Secret Advantage, CORE Fundamentals to Get Anything You Want. In a discussion with Joe Nuckols to create a formula for the program, Joe mentioned to Vic, “Today, businesses are looking for core fundamentals in the people they hire and promote.”
One idle comment started the engine of the creative process. Research conducted with top CEO’s and Business Owners revealed something in what Joe said. The top concerns of the leaders included developing dynamic core competences, focusing on and building human capital, effectively using new technology, engaging in valuable strategies and building new organization structures and culture. That research gave direction and shape to the new program to be based on four core fundamentals. Joe developed the concept around the acronym, CORE for Competency, Opportunity, Results, and Effectiveness. With this concept in mind, Joe took on the task of becoming a contributing author and producer to find Earl’s best messages to address each of the four core fundamentals.
The result is over 21 hours of edited best principles. The program is produced in 64 episodes of approximately 20 minutes each for easy listening and reference. In addition to the audio library, the program includes a half hour video documentary on the lives of Earl Nightingale and Lloyd Conant. The course also includes six unedited Earl Nightingale Classic Videos.
Earl Nightingale proved that one great idea is like a seed that never stops producing. The harvest is natural. It will happen. The key is to plant the seeds of greatness boldly with an expectation of an abundant harvest.
Joe Nuckols first heard Earl Nightingale’s Our Changing World on radio while working as an on-air talent in Miami, Florida in1970. Earl emphasized six words, “We become what we think about.”
Joe’s story proves Earl Nightingale is right, “Listening to Earl gave me an idea of a radio station that featured positive information all day. So, I wrote my goal on a card to own a radio station and carried it everyday in my wallet to read over and over. This proves that just one idea from Earl can be the catalyst that moves us to success.”
Seventeen years later, Joe and his wife Terry, in partnership with Nightingale-Conant created the world’s first all motivation radio format, WNN – Winners News Network in Fort Lauderdale.
Later, Joe was the morning personality on the Personal Achievement Radio Network, syndicated by ABC Radio Networks heard in Los Angeles, Chicago, and other markets nationwide. In another Nightingale-Conant Best Seller, Joe wrote, narrated, and produced the first full length video documentary featuring the greatest personal development minds of all time — influencers such as Dr. Joe Vitale, Jim Rohn, Jack Canfield, Zig Ziglar, Brian Tracy, Napoleon Hill, Earl Nightingale, Wayne Dyer, and more in another acronym driven program based on 4 Power DARE Principles: Desire. Accurate Thinking. Resources. Execution. The DARE Matrix Movie. Joe says, “The Secret Advantage program completes a full circle to be a part of the incredible life story of Earl Nightingale. His words changed my life. That inspiration gave me determination to deliver positive messages. It feels like destiny.”
Earl Nightingale also felt destiny in the pull of the future. On December 7, 1941, Earl was at Pearl Harbor on the Battleship Arizona. A thousand men died on the Arizona. Earl was one of only a hundred who survived. He was literally blown off the ship, unconscious, and another sailor pulled him to safety. Earl said that he felt that he had been spared for some reason. After the war Earl became obsessed with why everyone in his neighborhood was poor and confused. He wondered why one person was able to create wealth and happiness for his family, while another with a similar background stayed ignorant and penniless. Answering these questions became Earl’s life work. The best of his work is easy to access in Earl Nightingale’s new program, The Secret Advantage, CORE Fundamentals to Get Anything You Want.
He was a tough little package; the guy that lived three rows over in the makeshift tent city on the downside of Los Angeles.
Those lost angels of the dirt scraped by day-by-day while the hot California sun baked, and the cold desert nights ate every wave of heat. All around this boy people were hungry, but he had a hunger for something better than day old bread thrown out unsold by the markets.
The boy snuck away from the bullies and kids who had nothing better to do than play stickball. He found a hiding place in the Public Library at Long Beach. Some days on his journey, he would stop to gaze out past the docks at Long Beach and watch ships come and go. Shading his eyes from the glare of the Pacific Sun, big black expensive cars would slip by him. One specific day he entered the Library and asked the prim librarian, “Why is it some people get rich and others just get by?”
She didn’t answer, instead sent the boy to a row of books on the back shelves.
There were none of his favorite Zane Grey or adventure books on these shelves.
Instead, these books looked like work.
One caught his eye. The book may have just as easily jumped off the shelf and magically flew to him. There were no Harry Potter inanimate volumes flying about. Just the printed words on the book cover. He read, “Think and Grow Rich.”
Just as he mumbled the title, the idea that all a person had to do to become rich was to think. Then, the concept made sense. How would anyone ever become rich if they did not think it first?
He grabbed the book, checked it out, and hurried back to his canvas home to read a new kind of adventure. A spell binding story in which he would be the main character in a new kind of book that would teach him to be rich.
Earl Nightingale found the secret to success in Napoleon Hill’s book revealed in just six words. Those words became the catalyst for The Strangest Secret, the first spoken word recording to sell over a million copies. The boy grew to be the man that launched the personal development audio publishing industry with his partner, Lloyd Conant.
Today, the company he co-founded, Nightingale Conant, has taken the best of Earl’s life work to release a new updated Earl Nightingale program, The Secret Advantage: CORE Fundamentals to Get Anything You Want.
Earl also became a hero in the Marines. That story for another day.