With so much more for our brain to process today, how can we master the fact that we become what we think about.
Daily stuff we can’t avoid, such as advertisements give our conscious and subconscious mind a workout. There seems no escape from the fight for your mind. It has been said that Henry David Thoreau took the back streets of Concord to avoid the small signs hanging from the shops. In today’s pop-up text me now world, it would take more than Walden Pond to escape. However, we can use the same mechanism market manipulators to advantage. Taking a cue from the people who spend Billions to sell fast food, fast cars, and fast modems, it makes sense the same rules of brain activity go to work when hearing new information, like a motivational message. One of the many best selling authors published by Nightingale Conant was Jim Rohn. Jim had a lot to say about the power of our brain and the ways to direct our thoughts. If what we feed our mind is important to you, think of what Jim Rohn said, “Pity the man who has a favorite restaurant, but not a favorite author. He’s picked out a favorite place to feed his body, but he doesn’t have a favorite place to feed his mind!”
The advertising masters turned to the science of Neuropsychology to figure out what buttons to push to trigger sales. Studies show certain brain waves correlate with heightened attention become more active. Brain waves that signal less-focused attention, meanwhile, tend to subside. Tests indicate the brain expends about 2 percent of its energy on conscious activity, with more on unconscious processing. Therefore, we need to reach the subconscious level of the brain to affect major life change.
It’s not brand new science, as more than 50 years ago, Vance Packard wrote “The Hidden Persuaders. ” The book described how advertisers played on people’s unconscious desires, and was the first book to expose “motivation research,” the psychological technique that advertisers use to probe our minds in order to control our actions as consumers. He analyzed products, political campaigns and television programs of the 1950s. Vance Packard lived from 1914 to 1996, so he missed most of the wireless transformation that is now common place to steal away our thoughts. Some of his other books are real eye openers such as, The Status Seekers, which described American social stratification and behavior, The Waste Makers, which criticizes planned obsolescence, and The Naked Society, about the threats to privacy posed by new technologies.
Earl Nightingale researched extensively to find new a better ways for us to control our brains to think about what we really want and to shut out distractions that stand in the way of success. Here are a few techniques he used to increase his creativity.
Association: Thinking association is to associate names with familiar objects by using key words to link to a series of ideas or actions. That key word allows us to recall an entire series of ideas that will shut out the interruptions and focus our actions on what we need to do.
Combination: Think of combinations like ham and eggs, pie and ice cream, radio and television, and begin thinking of new combinations. Rely on your senses to combine colors, scenes, smells, even tastes and touch. Imagine your focus if you change your wallpaper on your devices to show a goal, motto, or quote to keep you focused you have created a combination to direct your thoughts. Every time your cell rings or you get a text message, you first have to see your focused goal. Combinations may lead somewhere. Someone once thought of music, then comedy, and the musical comedy was born. Instead of surrendering to all the noise, choose the things that get your attention.
Adaptation: Today, we take our seatbelts for granted, until the beep goes off if we happen to forget to buckle up. The thing itself was first granted a patent in 1885 way before cars were invented, the belts were used as a safety belt for firemen, painters, and other laborers that had to dangle from high places. Next, it was adapted to strap pilots into cockpits during World War Two. In 1946 a neurosurgeon in California saw so many head injuries from car crashes, he came up with a retractable seat belt for cars. In the fifties, the standard for safety belts came about in Swedish cars when Volvo introduced it in 1959 as standard equipment. Since then, millions of lives have been saved all because someone used adaptation to create a revolutionary new product.
Substitution: When an idea for a new product generates a new industry it could be something as simple as substituting a new material. As in the movie, The Graduate, Mr. McGuire said to Dustin Hoffman, “One word; plastics.” Of course, plastic is now in everything all from the idea to substitute plastic for metal and wood as a basic material.
Then, Earl goes on to explain how magnification to build things bigger, like skyscrapers. And minification like Terabytes in your cell phone.
All these exercises help us to rearrange our thinking to a useful purpose to effect change in a positive way. Earl said on this topic, “If at first you force your mind to think in these seven ways, you will be amazed with the ideas you develop.”
The seven tools to free your mind to better and higher purposes:
Combination, Association, Adaptation, Substitution, Magnification, Minification, and Rearrangement
Earl Nightingale’s new program, The Secret Advantage, CORE Fundamentals to Get Anything You Want offers over 21 hours of mind blowing ideas that you can take advantage of immediately.