In the book by advertising gurus Al Reis and Jack Trout, “Positioning: The Battle For Your Mind,” demonstrate the media bombardment to get a piece of your mind as you desperately fight for just one moment of peace of mind. The first book to deal with the problems of communicating to a skeptical, media-blitzed public was written back in the seventies. The wild west of the media frontier was over the air television, as the cable companies were just beginning to lay wire across neighborhoods. The authors wrote of the tens of thousands of TV, radio, magazine, and newspaper ads that fight for the coveted top of mind awareness to sell soap, cars, and perfume.
Fast forward to today’s world of the hundreds of viewing and listening choices on cable, satellite, computer, telephone apps, and just about any device that will support a chip to catch all that data to be thrown at you. The DVR and the fast forward button on your remote are not sufficient to shield you. Somebody’s got to advertise different items in your grocery store. There are ads on shopping carts, specialty radio channels piped into chain stores, even ads over the urinal in the men’s room. There’s junk mail, spam mail, pop-ups, the little on screen TV “bugs” – those small animated ads that crawl on your screen promoting the next CSI autopsy while you’re trying to concentrate on the current NCIS autopsy. If you are trying to escape, it will take a Houdini magic act of Thoreau hiding away on some pond where you can cuddle up with Gibran. But wait, good ole Kahlil waxed on endlessly about the clutter of civilization. So, it’s not a new problem. Just bigger.
This is not a new phenomenon. Back in 1961, Federal Communications Commission chairman Newton N. Minow spoke to the National Association of Broadcasters. He gave a famous speech titled, “The Vast Wasteland.” As he advocated for programming in the public interest, here’s part of what he said:
“When television is good, nothing — not the theater, not the magazines or newspapers — nothing is better.But when television is bad, nothing is worse. I invite each of you to sit down in front of your own television set when your station goes on the air and stay there, for a day, without a book, without a magazine, without a newspaper, without a profit and loss sheet or a rating book to distract you. Keep your eyes glued to that set until the station signs off. I can assure you that what you will observe is a vast wasteland. You will see a procession of game shows, formula comedies about totally unbelievable families, blood and thunder, mayhem, violence, sadism, murder, western bad men, western good men, private eyes, gangsters, more violence, and cartoons. And endlessly commercials — many screaming, cajoling, and offending. And most of all, boredom. True, you’ll see a few things you will enjoy. But they will be very, very few. And if you think I exaggerate, I only ask you to try it.”
Remember, that speech was given in 1961 speech at a time when there were only three networks. So, who will you choose to win the battle for your mind?
Earl Nightingale proved the statement, “We become what we think about.”
The challenge is to shut out the clutter described above and control our creative powers.
There’s a significant interest in Theta brainwaves as a means to your creative path and achieve any goals you choose while in this meditative state. There’s no doubt about the power of the mind and the creative use of visualization to become the person you want to be. Inducing a mental state where you can ask for your greatest wish and have it granted may not be such a new idea steeped in scientific possibility, but this concept has been around for some time. For the purpose of this article, here’s a quick primer on brainwaves:
- BETA – 13-30 cycles per second – Awake and engaged.
- ALPHA – 7-13 cycles per second – More relaxed as if in meditation.
- THETA – 4-7 cycles per second – day dreaming, creativity, deep meditation, paranormal phenomena, out of body experiences, and ESP.
- DELTA – 1.5-4 or less cycles per second – deep dreamless sleep
It is possible to be in the Theta range as you drive on a freeway. Like the time you can’t recall the last five miles. This can also occur in the shower or tub or even while shaving or brushing your hair. It is a state where tasks become so automatic that you can mentally disengage from them. Creative ideas flow faster than the landscapes along some freeway blur by.
Here’s the big headline. You have the power to enter this state at will.
And, while in this state, it is a powerful mind exercise to ask for what you want, and visualization makes it so. New age idea? Not so fast.
Remember the verse from the Bible from Mathew 7 – 7, “Ask, and it shall be given you; seek, and ye shall find; knock, and it shall be opened unto you.” This must be important because it’s repeated in Luke. Look at chapter 11, verse 9, “And I say unto you, Ask, and it shall be given you; seek, and ye shall find; knock, and it shall be opened unto you.”
In a meditative state, theta brainwaves kick in and you become aligned with the universe. Miracles happen. In fact, miracles are to be expected.
Take the challenge to find a quiet place where you can relax, take long deep breaths, work toward a place in your mind where you are not distracted. Then mentally voice your concerns, ask for your wishes, then, be quiet and expect an answer.
There are many sources for more information on theta brainwaves. Knock yourself out learning and discovering exercises to tap this power. However, don’t wait to begin.